The UK general insurance market is becoming increasingly complex to navigate.
For brokers, placing business is no longer simply about securing capacity or achieving competitive pricing. Under the FCA’s Consumer Duty, there is now a clear expectation that firms must demonstrate fair value and deliver good customer outcomes – and crucially, evidence how placement decisions support those outcomes.
Against this backdrop, Insurance DataLab will launch its first Insurer Performance & Conduct Report at the 2026 BIBA Conference, with free copies available from our stand (G65) – or click here to be sent a free copy of the report via email as soon as it is published.
Produced in association with BIBA, the report includes a column from chief executive Graeme Trudgill, and is sponsored by SSP, with additional insight from its managing director Martyn Mathews. Together, these contributions reflect a shared focus across the market on improving transparency, alignment and outcomes.
A more complete view of insurer performance
At the heart of the report is the new Insurance DataLab Insurer Performance Index, developed to help brokers make better business placement decisions and insurers to better benchmark their performance across the metrics that matter most to brokers.
The Index combines four key pillars of performance – claims, complaints, solvency and underwriting performance – to provide a more rounded view of how insurers operate in practice.
Each insurer receives a score out of 1,000 for each pillar and an overall score, with top performers recognised as Insurance DataLab Recommended Insurers.
Rather than relying on individual metrics in isolation, it enables brokers to assess performance across both financial strength and customer outcomes by way of an at-a-glance scorecard, providing a quick and easy guide to insurer performance by way of a RAG rating system for each pillar.
This reflects a broader shift in the market.
While underwriting profitability and capital strength remain important, they no longer tell the full story. Increasingly, the focus is on how insurers deliver across the full lifecycle of a policy – particularly at the point of claim, where customer outcomes are most visible and where Consumer Duty expectations are most keenly felt.
The report also incorporates findings from Insurance DataLab’s inaugural Commercial Lines Claims Pulse, created in partnership with Research in Finance. Based on more than 800 claims experiences, the survey provides a real-world view of how insurers perform at the point that matters most – offering additional insight into how claims outcomes influence broker trust and placement decisions.
From insight to action
The insights underpinning the new report do not sit in isolation.
The Insurer Performance Index now forms the foundation of Insurance DataLab’s updated Security Committee-in-a-Box tool, designed to support broker placement decisions.
By embedding performance data directly into the placement process, the tool enables brokers to evidence insurer selection more effectively, align decisions with regulatory expectations, and demonstrate how they are delivering good customer outcomes.
This connection between insight and application is central to the approach.
In a market where performance is increasingly visible – and faces increased regulatory scrutiny – the ability to turn data into clear, defensible decisions is becoming essential.
Launching at BIBA 2026
The Insurer Performance & Conduct Report will be officially launched at the BIBA Conference, where Insurance DataLab will be based at stand G65.
Copies of the report will be available from the stand, with co-founders Matt Scott and Dan King on hand to discuss the findings, the methodology behind the Index, and how brokers can use the insights to support their placement strategy.
As the market continues to evolve, the need for clear, comparable and actionable data has never been greater.
This report marks the first step in providing that clarity – helping brokers move from fragmented information to a more complete understanding of how insurers deliver in practice, and how those insights can be used to support better, more evidence-based placement decisions.
Click here to arrange a time to meet Matt or Dan at BIBA or book a demo.