The research, based on responses from 750 brokers collected between January and March 2025, marks a significant milestone in the evolution of insurer etrading platforms. The average rating has steadily risen over the past three years, up from 3.79 in 2022 and surpassing last year’s 3.83 to reach a new high.
Each year, the Insurance Times Etrading Survey measures broker satisfaction across five core service factors:
- Breadth of cover and product range
- Quality of questions
- Quality of support
- Quotability
- Usability and trading ease
Insurance Times head of research Savan Shah said: “We extend our gratitude to all brokers across the country who participated in the Insurance Times 2025 Etrading Survey, where it was clear that brokers are demanding smarter, broader and more connected digital trading tools. Each year, brokers leverage their influence to shape insurer investments throughout the etrading process.
“This survey examines the comprehensive broker experience during the etrading journey, focusing primarily on three essential aspects: the effectiveness of insurer extranets, broker management systems, and the overall broker experience when engaging with an insurer via a software house platform.”
The overall scores for individual insurer etrade platforms are now available on the Insurance DataLab market intelligence platform alongside a wide range of data on the performance of insurers, MGAs, and broking firms. Contact Tariq Kench at tariq.kench@insurancedatalab.com if you’d like to know more.
Further details on accessing the full results and the Insurance Times 2025 Etrading Report or the Etrading Data Insight Book, can be found at insurancetimes.co.uk/ratings.